Tech Design that
works first time
for normal users
I've been designing award-winning, people-pleasing, industry-changing tech products for over 20 years.
We call it "User Experience Design" (UX) but it's just Product Design, in Software: what the product should do and how, so that users want it, understand it, love it.
Below, examples of what I know & what I've done. My designs have changed industries, because they work first time, out-of-the-box, for ordinary people.
On any project I might do some combination of these:
Not me, by the way:
Behind any good survey lies great care:
— Have a Comments box for every question - provides all kinds of eye-opening input
— Fewer questions = better data. If no answer would change things, lose the question
— One misunderstanding can wreck it - find your best wordsmiths, and have dry-runs
Before you start coding features, have you: — Maximised your target user base — Made workflows to cover their goals — Done product-wide wireframes, just deep enough to know things hang together? Otherwise — wrong features, wrong people?
Most tech still gives normal users problems (you'll know, if you do user research). E.g.: — We like "min taps, max speed"; normal users prefer obviousness — They want bombproof data & UI! They fear Settings, in case they "break" something! Plus: disposable income increases with age...
Which bugs stop you shipping? Who decides? — Each user goal is a chain of stuff, as strong as its weakest link — But both the weakness, and the fix, may seem irrelevant in tech terms — So: user-aware people should decide what to fix & how (guess why Apple do it like that?)
UX Designer of the on-table interactive ordering experience for Inamo, voted 'Best Restaurant in London' by Time Out readers
UX/Design Consultant to Flook, a location-explorer iPhone app, which won 'Best User Experience' at the Mobile Premier Awards, Barcelona. (It was also 'Staff Pick' on both the US and UK Apple store)
UX/Design Consultant to Zeebox, a TV-accompaniment iPad app, which Apple made their AppStore 'App of the Week'
Designer and Project Leader for PsiWin, a file manager & connectivity suite, which won 'Best UK Product' at Ziff-Davis Europe's "Software Excellence Awards"
Sole UX/Software Designer of the original Symbian OS, a mobile platform so well-received that the world's mobile industry came together and made it the world smartphone standard.
I've designed a huge range of apps, UIs, and devices over the years, for dozens of clients of all sizes.
"Nick is one of those rare people who can design world-class software experiences and will change the mindset of software development teams he works with to design more from the user experience backwards."
"Nick is the first person I turn to for guidance on user interaction design. He brings unique insight, and is superb at bridging the gap between users, designers and engineers."
"Nick is simply one of the world's best UI designers. Having honed his skills at Psion he has gone on to work on a wide range of products over many years, giving him wisdom as well as bone deep knowledge of design."
"Nick has that unusual ability in an ex-techie (not that he'd thank you for reminding him of that) to understand how 'normal' people think. He was invaluable during the design phase of Flook, helping me to design a UI that the user never feels lost in, and that delights and pleases."
"We believe Nick is one of the world's outstanding people when it comes to user interface design. If more people built user-friendly interfaces like Nick, then the world would be a simpler, easier and better place to live and work in."
"At Crave we put diners in control of the food ordering process, and fundamental to that is a Tablet UX that's completely intuitive. Our user tests threw up a seemingly intractable design problem, but after half a day with Nick we had an elegant solution that our users loved."
"Wait – why is this site so simple?"
Every design wants to be "simple." (If it succeeds, it'll look "obvious", paradoxically. But "simple" is rarely obvious.)
"Did this design start from some template or other?"
Sure, if a template takes you most of the way to where you want, why start from scratch?
"Why can't I check you out from your Social Media?"
We second-guess people from recycled opinions on blogs and social media - can I offer better?
How about: a taster, above, of "Things I Know" and "Things I've Done", plus: if you've an interesting project and you're wondering whether I might help, try me out for free - tell me about your project, then point me at some relevant product, spec or design and I'll write you a little review, free of charge -